SOHO_SXSW_GEORGE_PERF-26.jpeg

SERVICES

We plan, produce, and measure high-impact brand experiences—end-to-end.

Book A Discovery Call
See Case Studies

Previous partners include:

A cartoon green bear's head with big eyes and a small black nose.
The logo of Digital Currency Group featuring a stylized letter 'D' and 'G' in green with the company's name.
Text reading 'Blanton Museum of Art' in green on a black background.
HBO logo in green and black
Logo with the number 3 inside an oval shape, followed by the word 'PRESENTS'.
Bacardi logo featuring a bat inside a circle, with the brand name in bold letters below.
Text that reads 'The Loren at Lady Bird Lake' on a black background.
Green circular icon with the number 3 in white.
Stylized green mountain peaks with a loop at the top, resembling a mountain range or abstract mountain logo.
Logo with an eagle and the word 'Miller' in script, green and white color scheme.
Green text spelling 'EARTH' with a stylized black globe above it.
Logo with the text 'Line' inside two connected rectangles.
Green Netflix logo with a dark background
A handwritten style logo with the word 'LUMY' in green text
Topshop logo with black background and green Text
Wasserman logo with stylized face icon and text
Black and white logo with a house icon and the text 'PARK HOUSE' in gray.
Moët & Chandon champagne logo with green crown and text on a black background.
Perrier logo with green text and black outline on a white background.
Logo for Soho House Austin, featuring a stylized house icon with a TV screen on top, and the text 'SOHO HOUSE AUSTIN' in green.
Vintage green highway route sign with black number 89.

01 WHAT WE DO

Silhouettes of two people working with a ladder against a colorful background of pink, blue, and yellow lighting.

Brand Experiences & Event Production

    • Concept →

    • Creative Direction →

    • AV/Lighting →

    • F&B →

    • Staffing →

    • On-site Ops →

    • Post-event recap

    • Attendance vs. capacity

    • Dwell time

    • Sentiment

    • Qualified leads

    • CPM of engagement

Musicians performing on stage with colorful lighting, including a singer with long hair headbanging, a guitarist on the left, and a drummer in the background.

Partnerships & Talent Curation

    • VIP lists

    • Talent booking

    • Sponsorship packaging

    • Contract handling

    • Sponsor ROI

    • Talent reach

    • Press mentions

A professional DSLR camera mounted on a tripod, equipped with a microphone on top, and a display screen showing camera settings, placed on a wooden surface with a blurred background of a plant.

Content & Campaign Layering

    • Capture (photo/video)

    • Social toolkits

    • Newsletter features

    • Recap microsite

    • Content velocity

    • CTR

    • Saves/shares

Digital analytics dashboard displaying total clicks, total impressions, average click-through rate, and average position, with a line graph of data trends over time from February to June 2019.

Strategy & Market Insights

    • Audience personas

    • Location strategy

    • Budget model

    • Go/no-go analysis

    • CAC impact

    • Margin delta

    • Utilization

02 OUR PROCESS

Black and white photo of an astronaut in a spacesuit floating in space against a dark background.

DISCOVERY

Goals, constraints, success metrics → Output: scope + ROM budget

Decorated wedding reception table with white tablecloth, greenery accents, glass vases with dried flowers, candles, and place settings including menus and napkins.

DESIGN

Creative, run-of-show, vendors → Output: SOW + Gantt + ROS

Two people working on film equipment in a dimly lit room with a bright light behind them, creating silhouettes.

PRODUCTION

Confirmations, builds, rehearsals → Output: status reports

Close-up of an architect's blueprint with a wooden pencil and a clear ruler on top, showing measurements and technical drawings.

MEASUREMENT

Recap deck with KPIs, next-step recommendations

03 CASE STUDIES

  • Group of people practicing yoga on a boat deck, in a pose with one arm raised and one hand on the floor, with a scenic view of hills and water in the background.

    Lululemon Align

    Global athletic apparel company Lululemon, in celebration of the 10th anniversary of their Align product line, partnered with Cool For A Living to creative direct and produce an experiential ode to their best-selling Align franchise - in the most Austin way possible. Photos by Tate Tullier .

    Click Here
  • Group of people gathered around a table at a party, some pouring drinks, others holding glasses, engaging in conversation, with more people standing and chatting in the background in a dimly lit room.

    Cool House

    Cool For A Living hosted the first initial Cool House experience during SXSW 2024, weaving in activations around music, film, design, style, mixology and more for a multi-sensory invite-only experience. Photos by Brandon Scott.

    Read More
  • A man sitting on a wooden bench, dressed in a gold glittery jacket, a colorful graphic t-shirt, and silver pants, viewed between dark red curtains, with a white wall and a closed door in the background.

    George Clinton

    Parliament Funkadelic founder George Clinton visits Austin for a conversation on art and music with pop sensation JoJo, followed by a performance from Parliament Funkadelic. Afterwards, Clinton hosts a special gallery of his works and memorabilia at the George Washington Carver Museum. Photos by Moyo Oyelola.

    Read More
  • People preparing sushi in a dimly lit room, with one person cutting fish on a wooden board.

    Otoko Dinner

    A one-night-only experience in the penthouse suite of Soho House Austin with the masterful sashimi team from Otoko, lead by head chef Yoshi Okai. Photos by Isaac Rowry.

    Read More
  • A woman holding a microphone, DJ equipment and laptop on a table, with a crowd of people dancing and having fun in a dimly lit nightclub or party setting.

    Tierra Whack

    Philadelphia native and Beyonce collaborator Tierra Whack visits Austin during ACL for an intimate, no-cell-phones-allowed performance of a medley of songs from her prestigious Whack World project in a tiki style dive bar setting. Photos by Kamaryn Truong.

    Read More
More Case Studies

04 PACKAGES

  • Three women smiling and laughing outdoors, one holding an umbrella, in warm clothing.

    Starter

    From $15k* — focused, low-complexity events

  • A table set with wine glasses, plates, and cutlery in a dimly lit restaurant or event space.

    Signature

    From $35k* — concept to recap

  • Crowd of people at concert or event, with confetti falling from above, stage lighting illuminating the scene.

    Flagship

    Custom — multi-event series/retainers

*Budgets flex by venue, talent, fabrication, and capture.

OUR MISSION

Cool For A Living creates unparalleled turnkey experiences for brands and businesses. We offer custom event scaffolding, talent booking, experiential design, marketing, conceptual, staffing & execution of solutions for luxury and culture-forward projects.

Our curations are designed to engage and entertain a wide range of audiences across various interests and industries. From art exhibitions to food festivals, mixology events to technology conferences, and everything in between, we strive to provide unique experiences that appeal to diverse demographics.

OUR APPROACH

  • From concept to completion, we scaffold and execute every element of experiential production required to create a lasting connection between featured platforms and their supporters.

  • There is no element beyond reproach for us, as long as the required support is present and our goals are clearly aligned.

  • We measure twice and cut once to ensure seamless delivery and production that meets our standards.

OUR SERVICES

OS&E
FF&E
Booking
Stylists
Staffing
Lighting
Sound / AV
Promotions
Performers
Fabrication
Photographers
Videographers
Social impact
Venue scouting
Market insights
Talent strategy
Digital strategy
Content strategy
Graphic designers
Food and beverage
Concierge services
Partnership strategy

A man sitting on a light-colored upholstered sofa, holding a drink, wearing a black baseball cap and an orange shirt, with a floral-patterned wall and a bright yellow curtain in the background.

OUR TEAM

SULAIMAN SHABAZZ

CEO & Founder

Sulaiman Shabazz is a multi-faceted creative with experience in music, production, design, photography, audio engineering, writing, and more. His work with industry leaders like Kanye West, Soho House, Chance The Rapper, the LINE Hotel to name a few, has honed his sense for peak experiential design. After creating the programming for Soho House Austin, he founded Cool For A Living in 2022 to offer authentic turnkey experiences. Sulaiman is originally from Chicago and now resides in Austin, Texas.

LinkedIn logo in black and white.
A man with short curly hair, beard, and dark skin, wearing a striped button-up shirt with rolled-up sleeves and a watch, standing against a dark background and looking to the side.

DARREN GRIFFIN

Chief of Strategy & Co-Founder

Darren Griffin is a multi-talented creative, writer and consultant, holding the position of chief strategy officer at Cool For A Living experiential design agency. He also led the Texas opening of Soho House as Head of Membership and Communications. As a journalist, he has written for various publications and received the Austin Black Business Journal 40 Under 40 Award in 2022. He resides in Austin but hails from Houston, Texas.

LinkedIn logo in black and white.

WANNA WORK WITH US?