JUNE 22, 2025

Live Like Summer Won't Last Forever

A YACHT EXPERIENCE with Lululemon

Global athletic apparel company Lululemon, in celebration of the 10th anniversary of their Align product line, partnered with Cool For A Living to creative direct and produce an experiential ode to their best-selling Align franchise - in the most Austin way possible.
Photos by TATE TULLIER .

OVERVIEW

DATE

Sunday, June 22, 2024

EVENT NAME

Lululemon Align on the Water

FORMAT

Two premium sessions combining outdoor yoga, on-board fittings, activations, and live music aboard a “Vibe Boat.”

LOCATION

Town Lake, Austin, Texas – Austin Party Cruises

AUDIENCE

Lululemon community members, VIP guests, influencers, and wellness enthusiasts.

ATTENDANCE

Approx. 160 guests across two sessions.

OBJECTIVES

OPERATIONAL EXCELLENCE

Demonstrate CFAL’s ability to deliver high-touch, detail-driven events with multiple stakeholders and moving parts.

COMMUNITY CONNECTION

Strengthen ties with Austin’s fitness and wellness community.

BRAND ENGAGEMENT

Create an immersive Lululemon experience integrating product education, wellness, and lifestyle.

CONTENT CAPTURE

Generate premium photo and video assets for brand and partner use.

PLANNING & PREPARATION

  • Venue Selection

    Austin Party Cruises chosen for decal-friendly policies and scenic capacity.

  • Stakeholder Alignment

    Weekly internal calls with Lululemon, CFAL team, vendors, and creative partners.

  • Run of Show

    Load-in, practice runs, sessions and load-out.

  • Creative Direction

    Brand-approved signage, decals, and thematic design for fittings, welcome areas, and the Vibe Boat.

  • Transport & Logistics

    Shuttle loops from Riverbend Church lot and Loop 360 Boat Dock.

EXECUTION

Experience Flow

  • →→→

    Guests welcomed at dock with branded signage and hospitality staff.

  • →→→

    Guided yoga sessions on deck followed by rotations to fittings, product education, and on-board wellness activations.

  • →→→

    The “Vibe Boat” featured live DJ sets, mocktails, and lounge areas.

  • →→→

    Strategic “content moments” ensured premium visual capture for post-event marketing.

Vendors & Talent

  • DJs, wellness instructor, stylists, install team, videographer, photographer, host and shuttle contracted and coordinated.

  • Partner-provided F&B: Oddbird mocktails, Brooklynd’s matcha service.

CHALLENGES

We know that anything can happen in the course of planning an experience. Here’s how we problem-solved during this project:

  • We selected Austin Party Cruises, allowing approved decals.

  • We provided a detailed run-of-show with pre-assigned zones and timed setup.

  • We created vendor-specific checklists and timeline blocks.

  • We instituted a RSVP cutoff, attendee grouping, and session assignment was confirmed by June 9.

  • We created an over-invite buffer and flexible activity assignments.

OUTCOMES

Attendee Experience: Positive feedback on flow, hospitality, and brand immersion.

Attendee Experience: Positive feedback on flow, hospitality, and brand immersion.

Brand Impact: High-quality content produced; strengthened Lululemon’s premium lifestyle positioning.

Brand Impact: High-quality content produced; strengthened Lululemon’s premium lifestyle positioning.

Operational Success: Event executed on schedule and within approved budget, with minor adjustments for dock fees.

Operational Success: Event executed on schedule and within approved budget, with minor adjustments for dock fees.

Stakeholder Satisfaction: Lululemon team and partners satisfied with execution quality and community engagement.

Stakeholder Satisfaction: Lululemon team and partners satisfied with execution quality and community engagement.

KEY LEARNINGS

  • Integrate Creative & Logistics Early

    Creative elements (decals, signage) must be confirmed with venue rules before production.

  • Pre-Assign Roles For Optimal Efficiency

    Clearly defined zones and responsibilities reduced on-site confusion.

  • Content Capture Planning is Non-Negotiable

    Shot lists and “evergreen” assets keep post-event marketing pipelines full.

  • constantly Leverage Critical Path Tracking

    Weekly milestone tracking kept scope, schedule, and costs under control.

CONCLUSION

Align on the Water exemplifies CFAL’s capacity to deliver premium, multi-phase brand activations that merge hospitality, wellness, and content creation. Through disciplined planning, stakeholder engagement, and creative execution, CFAL delivered a seamless, memorable event that reinforced Lululemon’s brand values while showcasing Austin’s wellness community.

Next

Adventure Hike