JUNE 22, 2025
Live Like Summer Won't Last Forever
A YACHT EXPERIENCE with Lululemon
Global athletic apparel company Lululemon, in celebration of the 10th anniversary of their Align product line, partnered with Cool For A Living to creative direct and produce an experiential ode to their best-selling Align franchise - in the most Austin way possible. Photos by TATE TULLIER .
INDUSTRIES:
Wellness, Athleisure, Brand Experience
LOCATION:
Lake Austin
CAPACITY:
100
TIMEFRAME:
3 months
CHALLENGES:
Pain points?
Short lead time for discovery, securing drone operator insurance within a tight timeframe, boat deck floor not ideal for certain types of fabrication.
Worst-case scenario?
We don't get the footage necessary to properly promote the event and brand experience
Solutions tried before the final?
Our initial plan was to host a two-day celebration but ultimately pared it down to a one-day VIP offering.
Now Showing:
Watch the recap of ‘Live Like Summer Won’t Last Forever’ below:
FOCAL POINTS:
How did they find out about it?
Inbound inquiry from local Lululemon team.
Who was involved in the decision making process?
CFAL, Lululemon
What was most important?
Brand visibility, social engagement, product placement
RESULTS:
Any qualitative results / intrinsic benefits of note?
We had the ability to partner with minority small business owners including DJs, baristas, mixologists, and fabricators to bring them into a brand collaboration that shines a light on their operation. Moreover, provide invited guests with gifted top to bottom outfits, collaborative tote bags, shoes, and introduce them to the aforementioned local partners to help connect communities via thoughtful experiential design.
What made it work?
Experiential design, hospitality, local partnerships, crowd curation
Did the implementation meet our standards?
Yes!
How long did it take?
3 months.
“Guys! Lowk i haven’t taken this Lululemon sports bra off since the boat ride!! It feels amazing! Their play worked bc i was a hater before 🤣👍”